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Apple is close to buying Shazam, the music-recognition service that is one of the App Store’s most popular apps, in a deal that could help bolster the iPhone maker’s music streaming service.
People familiar with the matter say the deal, news of which was first reported by TechCrunch, could be announced as soon as next week.

The acquisition would likely value London-based Shazam in the hundreds of millions of dollars, making it among Apple’s largest-ever deals and among the biggest purchases by a Silicon Valley giant of a UK consumer technology company.

Apple declined to comment. Shazam did not immediately respond to a request for comment.

Apple and Shazam have worked closely together for many years, including integrating the service into its Siri virtual assistant. Shazam said last year it had been downloaded more than 1bn times, making it among the most popular apps of all time, and it is used by hundreds of millions of people every month.

An outright purchase could allow Apple to integrate Shazam’s technology more deeply into the iPhone and iPad’s operating system. Google’s latest Pixel 2, which launched in October, and its Assistant already include the ability to passively listen in to music around you and identify the song.

Shazam, which was founded in 1999 and is headquartered in London, has recently branched out into Hollywood with a TV show hosted by Jamie Foxx called “Beat Shazam”, in which contestants try to identify a tune before the computer.

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