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The fashion business of former Spice Girl Victoria Beckham has received a £30m investment from the private equity group that helped expand French bakery chain Paul in the UK, in return for a minority stake.

The injection by Neo Investment Partners, which is led by David Belhassen, a former Goldman Sachs banker who ran the bakery chain in the UK from 2000 to 2010, values the business at about £100m.

Ms Beckham said the funds would allow her eponymous fashion house “to enhance our digital and physical retail presence and drive growth in our core categories while expanding into new categories to realise the brand’s full potential”.

The fashion house has expanded from ready-to-wear collections to accessories, footwear and eyewear, as well as launching high-profile collaborations with make-up brand Estée Lauder and US retailer Target.

Launched almost a decade ago, revenues at Victoria Beckham have hovered around £36m for the past two years, although the company said revenues for the first half of 2017 “indicate double-digit growth on the year”. In 2015 — the last year for which accounts have been filed — it posted a pre-tax loss of £4.3m.

London-based Neo, also founded in 2008, specialises in investments in the European luxury sector and has stakes in Parisian menswear brand AMI Paris and British homeware brand Tom Dixon. It acquired designer Tom Dixon’s business in 2015 from Swedish investor Proventus, which had owned a majority stake in his company since 2004.

Ms Beckham added: “I started the Victoria Beckham brand from a small room in Simon Fuller’s office with him and David believing in me and supporting my vision. I now have an additional partner who is showing that same belief.”

Private equity executives said the investment in Ms Beckham’s business “comes with the risks of dealing with a founder”.

A private equity boss at one Mayfair-based firm said Ms Beckham had “built a strong business based on celebrity”, but added: “It’s not something we would invest in but she seems to be making real money.

“She’s an impressive lady but the investment is still high risk/high return as it involves dealing with the founder, so it’s reliant on one person. It’s a volatile investment.”

Neo declined to comment. A spokesperson for Victoria Beckham also declined to comment further.

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